Introducing ‘My Regionality’

Let’s develop a strong regional-visual language to support regional business

‘My Regionality’ is a design-thinking process. It looks at the positive ways you can explore your personal experience of living regionally and integrate it into your regional business brand – your regional story.

My intention for ‘My Regionality’ is to show you how to discover, plan and make ready for market, your regional words and images.

It’s about making images layered with a genuine love of the fantastic things we have and share in our regional lives for which tourists, in turn, may enjoy too, and keep coming back for more.

‘My Regionality’ is the expression of us in our regional life – what I, you and we love about where we live, work and play. You can interpret it from many positive angles such as:

  • my originality
  • my reality
  • my personality
  • the personality of my region
  • how my region fits into my personality
  • how my personality fits into the region
  • the reality of my region.

Together, these interpretations form the identity of our region and regional business.

Our regional identity comes from us

Our Federal, State and Local Governments together with regional Tourism Bodies provide great information and opportunities for us to market our regional businesses to tourists. But I believe we are responsible for defining the visual identity for our regions.

A region’s uniqueness comes from ‘us’ the people who live in regional areas. Visitors are attracted to areas vibrantly defined by its inhabitants’ unique and shared love of place.

So, who better is there to tell our regional-story or invite visitors to pop in for a memorable experience?

Let’s get ’My Regionality’ working for you!

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